Emblematic Elusions IV

Lettering
Year
'25
Collaborator
Afi




The Process
Inspired by the fluidity and organic feel of the publication's original logo — where 'the hair' stands out as a key identity symbol tied to Afro-descendant visual culture — I explored a similar approach reimagined within a Latin American context. The design draws on the imagery of water and the diverse hair textures of South America's indigenous cultures. The use of lowercase lettering is also intentional, serving as a way to challenge typographic hierarchies — a gesture that parallels the concept of transliteration in literature.
Publication's Credits
Research & Words @inakimori of @archivojotxs
Edited @afi.onl
Design @afi.onl with the help of @julietteduhe & @dani.el.h
Printed and Bound @bookartca | @anteism_books
Copy-edited in English @nataliewco
Copy-edited in Spanish @inakimori
Publishing & Distribution Collaborators · @anteism_books & @letramuertainc
Photos · @samorius of @letramuertainc
Crania